5 Great Rules for Running Promotions

Once in a while, you may want to run a promotion on your website in order to attract new customers and to bring back old customers. You probably are very familiar with this, since many businesses do this. Most of the pizza chains, if you sign up for their mailing list, will email you special promotions that they do once in a while and you can use their example to promote your own deals. Here are five good rules to follow when you’re doing promotions.

1. Don’t do your promotions too frequently.

If you’re doing a promotion every week then participating in a promotion or taking advantage of the offer loses its urgency. Make sure that when your promotion goes out that people know it’s a special thing and it’s not going to come around again for quite a while.

2. Design good artwork for your promotions and make it look really professional.

If you to send out a text email or make a post about your promotion, it isn’t going to have nearly the impact that a well-designed banner will.

3. Don’t do your promotions to sell them either.

If you only send out a promotion a couple times a year people are going to forget all about your company and they Artie would get a know who you are when your email arrives in their inbox. That could mean that they send you straight to spam – in fact it could mean that the email service sends your message to spam – once a month or so is a good time frame.

4. If you are doing a sales promotion…

Enlist other bloggers and offer them an affiliate commissions for anyone that they refer to your site. They will be doing all of the advertising work and you will just be paying them a percentage of sales that you wouldn’t have gotten at all if you hadn’t enlisted them.

5. Finally, don’t run the same promotion every month…

Or every three weeks or however you run your promotion. Make sure that something brand-new every single time. If it is the same exact promotion that you had in the past, then dress it up completely and make it look brand-new. You may have to find some creative ways to do this because if you’re an e-commerce, you only have so many ways to say ‘come and save money.’

4 Ways to make it Impossible Not to Click on Your Headlines

If you want people to come to your website and read your content, you are going to have to create headlines that they will be able to resist. If you notice, the websites out there that have consistent viral content, like Cracked.com, use amazing headlines that you can help but click on and find out what is behind them. Those are the kind headlines that you should be going for. Here are some rules to help you craft the perfect headline.

First, use some sort of number in your headline. Top 10 lists are always popular five ways to do something is also a great way to get clicks. It doesn’t really matter what number you choose, although 10 does seem to get more results than anything else, but always use some sort of number when you make a headline.

Second, use great adjectives. Come up with some great adjectives that will make people want to click on your headline. Words like unbeatable, amazing, astounding and many, many others can all be used to craft a headline that is impossible not to click on. Again, look at Buzzfeed and Cracked to see what sort of headlines they are creating and then do the same thing.

Third, make your headline unique from everyone else’s. Use words that other people aren’t using in your headline. In fact, make your article and your headline is unique as possible because you need to stand out from the crowd not be part of all the other headlines out there. If you are competing against viral sites and using the same headlines you are going to lose. They have more writers, more money and more experience to get traffic to their site so that means you need to stand out as much as possible.

Fourth, a great trick to use is to make an irresistible promise. Of course, you have to follow through with that promise in some way but you can be creative and still make a promise that people are going to want to click on. For example suppose you created this headline: How to Lose Weight by Eating More. This is a headline that people would definitely click on because people that want to lose weight also want to eat but you could make the article about eating negative calorie foods like celery or any foods that burn more calories eating them than they actually provide.

Tips on Running a Traffic Generation Contest

One of the best ways that you can generate traffic for your website is to create a contest. Contests are great because everyone loves participating in the competition and especially if you are offering some kind of great reward or prize. Generally, the best way to do a traffic generation contest is to offer a reward for them to refer new people to your website. Obviously, you’ll have to set up some sort of method for recognizing the referrer but here are some tips on actually running the contest once you get it organized and planned.

1. Set a goal for your contest. Know what you’re trying to achieve before you begin. Have your results in mind before your launch day. If you’re trying to get 1000 new people to visit your site with this traffic generation contest then you will be able to take steps to achieve that goal. If you just have a general goal of getting people to visit your site or increase your traffic you’ll have much less success because you haven’t defined your goals.
2. Advertise it several days in advance. If people don’t know about it they are going to participate in it, and if you only advertise it on launch day you’re only going to get a fraction of the people you would have a few advertise that beforehand.
3. Tell your participants clearly what you want from them. If you’re trying to generate traffic, then tell them that you want them to refer people to your website. If you don’t let people know why you’re running your contest and what you expect to get from it, they aren’t going to know what to do to help you achieve your goal.
4. Finally, give people something really great if they actually do participate in your contest. For example, if you decide that you’re going to give away a prize to the person that refers the most people to your site, then make sure that the prize that you give them is a really great one. Even if you were giving away a prize for everyone who refers someone to your website, you still need to make sure that the prize is worth it. Obviously, the price for the person that refers the most people is going to be quite a bit larger than the one for people who refer just a single person both should be valuable.

Real-World Ideas to Promote Your URL

Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that you’re distributing your URL. When you have the perfect set up, here are five real-world ideas to get the word out there.

1. Put your URL on all of your business cards. Even if you don’t have business cards normally, make up some business cards. If you already have business cards that don’t feature your URL, have some new ones made. The cost will be worth it.
2. Print your message on a few T-shirts and sweatshirts for you and your family members along with your URL and then wear them around town. Again, you need to give them a reason to visit the URL, but if you can do that you will drive quite a bit of traffic to your site from right there in your own city or town.
3. Another thing that you can do along this same vein is to put your URL and your message on the side of your vehicle. In fact, put it on both sides if you can manage it. This will cost some money and a will mean that you’ll be stuck with advertising on your vehicle for a while but it will be worth it if you can drive a great deal of traffic to your website that will convert into customers.
4. Put your URL somewhere where a lot of people will see it. For example, advertising on bus benches is surprisingly inexpensive for the benefit that you’ll get. In fact, you might even consider a small billboard if you can get a good deal on one. Look for ways to maximize your exposure while minimizing your costs.
5. Set up a referral program. Get people in your town to refer others to your website so that they’ll get a discount or something for free. In fact, you don’t even need to do it just in your own town. You can have your customers anywhere advertise in the real world and give them a discount or free item when they refer someone. Referral programs are popular among retailers and e-commerce merchants because they work.

Proven Tips And Advice For Effective Internet Marketing


The powerful marketing potential of the internet is something no business owner should overlook. Internet marketing helps a business to reach a really vast audience of potential customers and well-organized online marketing campaigns can reap enormous rewards. Read on to pick up a few tips for establishing a good internet marketing program or improving your existing one.

Make sure you take the time to choose the right advertisements. You should try to find advertisements that you think suit your audience. Additionally, you should find ads that look good as they may attract attention from your visitors. Choosing the right ads can make the difference in your business venture.

Customers love contests, so consider using a promotion to beef up sales. A popular option is to hold a “buy the most” contest. Whoever buys the most product during a promotional period will have their balance refunded to them. This will encourage your customers to get everything that piques their fancy.

Offer your customers coupons to keep them coming back. Include a coupon in the packaging when you mail your products to your customers. Attach coupons to your periodic email newsletters. If your customers have a coupon in hand, they are much more likely to return to buy something else so they do not let the coupon go to waste.

Repeat business is critical when doing internet marketing, so make your website more like a free club or community than a website. People want to feel they are part of something, or part of a group. If you can design your site where you have message boards and members can have unique ID’s they feel more of a part of a larger community.

Offer something extra to customers, such as free software, coupons, discounts or full rebates for referring four customers to your site. Embracing this approach can turn one sale into three additional sales (the fourth recoups the cost of providing the extras). All customers love the opportunity to receive something for free, so this practice is likely to provide positive benefits to both your sales and your customers’ satisfaction.

Send out free information and tidbits to your opt-in e-mail marketing list from time-to-time. When you do this, your potential customers will keep you in mind, and you will be able to build trust and credibility by demonstrating that you are not going to irritate them with a hard-sell routine and that you do know quite a bit about the product or service you are offering.

Offer your customers the option of purchasing items that are related to the product they originally bought. For example, you might be able advertise an upgrade on one of your items. If a customer is pleased with their first purchase, they will probably be interested in this option as well.

To market your products to a wider audience, make use of videos! Videos are a great way to show off a product, and will help people find your site that may not have found it otherwise. Many video hosting websites, including YouTube and Blip, can also work as an additional source of revenue for you.

You can present your product more efficiently by adding pictures or videos to your review. Film yourself using the product and commenting on its advantages. Demonstrate all the features of the product. You should look natural and sincere in your videos and pictures. The goal is to show how the product has helped you.

If you keep your website up to date with timeless content, then your visitors will most likely stay on your page. When your visitors come to your website they do not want to be confronted with out of date information. Keep your site relevant so that your visitors will invest in your products and spend more time on your site.

Look online for local bloggers of the destination you are visiting and contact them personally for recommendations. Bloggers post stories to offer others their expertise, and often they are happy to respond to a personal request (especially a request that has a hint of flattery). Be sure to be specific in your questions.

You can sell anything online and if you establish an effective internet marketing program, you can sell even faster and more effectively. Taking your business’s marketing efforts online is practically a necessity today. If you take the time to learn the best methods for doing it, you can minimize the time and effort you need to spend to get great results.

10 Must-Follow Rules Social Media Marketing

Creating and leading influential social media marketing that will intelligently skyrocket your traffic gives you the feeling of authority and significance in the marketplace. You can promote your brand and increase your sales with ultimate return of investments. The ability to build a community around your company and make your own company culture is the real power of social media. You have to harness this kind of power.

It will be an advantage if you know the fundamentals of social media marketing by heart. From maximizing the quality to your web entry points, following these 10 rules will help you establish a foundation that will serve your brand and customers very well.

1. Learn to Listen.

The key to success in social media is not all about talking; listening is of the biggest value. It will be useful for you if you read the online contents of your target audience. Get involved with their discussions to learn about the things that matter to them. By this time, it’s easier for you to make contents and ignite conversations that add value rather than muddle to their lives.

2. Focus.

Although it is interesting to have a bigger scope for your brand, it is still better to have a specialty instead of becoming a jack-of-all-trades. A highly-concentrated content and social media marketing strategy intended to create a strong brand has a higher chance for success. Avoid making your strategies complicated.

3. The Rule of Value.

People will stop listening to you the time you start spending all your time on social web promotion. You must add value to the conversation and try not to over-advertise your company. Make your content appealing and develop relationships with online influencers. Time will come that those people will turn into powerful channels for word-of-mouth type of marketing.

4. Quality Prevails Over Quantity.

The quality of your products and services can define your entire company. It is greater for you to have 2,000 online connections who truly read, share and converse about your contents with their personal audiences. It is less beneficial for you to have 20,000 connections that immediately vanish after connecting with you for the first time.

5. Be Patient.

Both content and social media marketing cannot promise you overnight fame. Your commitment and constant hard work can help achieve favourable results.

6. Give the Right Kind of Influence.

It is a neat decision if you take some time looking for online influencers in your market. They have quality fan base and several of them might get interested in your business. Work on your connection with them and establish good relationships. Their followers might share your contents too.

7. The Law of Compounding Applies.

If you constantly publish high-quality posts and make an effort on building your web audience with quality followers, they might share what you have posted. Most people today have their own accounts on Facebook, Twitter, Instagram. Some of them have blogs too, and they can use it to help you share your message.

8. Be Accessible Always.

Be conscious of your presence and avoid disappearing after publishing a post. Publish content regularly and be available to your audience. Your followers might stumble on other sources if you show inconsistency.

9. Learn to Acknowledge.

Always pay attention to everyone who tries to reach you. A relationship is one of the most important elements of success in social media marketing. Do not forget to always acknowledge every individual who contacts you.

10. Reciprocity Works.

Do not expect others to share your works and talk about you without doing the same for them too. It is a smart move if you devote time and effort for your own social media campaigns. However, it is as smarter if you also give some time discussing others contents too.


Leveraging the power of your content and social media marketing is vital. It will help you enhance your audience and customer base. Online campaigns can transcend the Internet and penetrate the offline world to produce more leads and sales.