I have a few groups on Facebook that I created and offered free SEO tips for small businesses and start-ups. I have been doing this for a couple of years now and really enjoy giving out SEO tips or basic website advice, things that if motivated they can do themselves.
Why do I do it
Sometimes (most times) SEO paid services are required to get businesses the traffic they need to their website to get customers. It is unavoidable if the business wants to succeed – a professional SEO or digital agency are the experts who can get the job done.
But there are lots of the more basic aspects of SEO that, with a bit of learning, it can be done yourself and often it can be relatively easy. I have a genuine interest in the topic and of course, it is a nice feeling to know that you have helped someone out.
Since I changed my career, I think that has also helped me be more rounded as an SEO professional in the aspect that I can appreciate what it is actually like to work in different fields and what their level of technical understanding can be – often this can be forgotten when you work in the industry and are surrounded by web daily.
What I offer
Usually. I offer free advice to small or start-up businesses as I think that they might be the neediest of it, and that they seem to really appreciate it.
What I do is ask for their website address and complete a review of it, both off-page (links etc) and on-page (Site structure and content) and feed back tips to hopefully improve their online presence, and people are generally happy for the help.
Where I offer it
I am in some business start-up groups in Facebook and quite often give out advice and tips in them. But, as you can imagine, the offer of free advice can sometimes generate A LOT of interest and I find that the threads there can take over groups at times so I have created a few of my own groups, groups that are specific to the audience’s needs. Groups are great and I have genuinely saved people £1000s in potential web agency fees.
Visit my Facebook group here if you would like some small business SEO tips 🙂